Showing posts with label commercial analysis. Show all posts
Showing posts with label commercial analysis. Show all posts

Monday, December 9, 2013

Jared - Airplane Proposal

When watching football yesterday, I was taken slightly aback by one of the commercials I saw:



So a guy decides to propose to his girlfriend on an airplane.  This raises a very important question: Why?

Since they're on a plane, they are likely headed either to or from a vacation destination.  So why would the guy propose while still on the plane?  There are many romantic places where a man could propose to his girlfriend, but I don't think an airplane is one of them.

The only possibility I can think of is that this guy really wants to join the Mile High Club.  He probably doubts that he'll ever have the opportunity, and then he has a brilliant idea. Sure, he could wait until they get to their destination, OR he could propose in flight, and maybe he'll get to enjoy some bathroom nookie.  I mean, doesn't she pretty much have to do him now? 


Bathroom.  Now.

As I think about it further (and really, I've given this WAY more thought that it deserves), I suppose that maybe the couple originally met while on an airplane.  In that case, then the airplane proposal would actually be somewhat fitting.

My second question is: How the hell does the flight attendant know that the ring is from Jared?  Maybe he told her that he was about to propose and she asked about it. But from my experience, most women would be more interested in the "four C's" rather than where he got it.  Besides, look at her expression.  She seems quite surprised by the proposal.



Isn't it kind of confusing to announce, "He went to Jared?"  Would most people even know what the heck she was talking about?  This guy sure doesn't:

Huh?

But I suppose it all ends well.  She said yes, the passengers all get to share tiny bottles of champagne, and this guy is about to get some in the lavatory.
Rating - 2 TVs - Jewelry commercials are inherently evil, but this one manages to be both evil and stupid.  I just hope the bathroom loving was worth it to the guy.

Friday, July 26, 2013

Retro: AOL - Jerry Stiller

Over on The Cutter Rambles, I began talking about this AOL commercial, and I realized it deserved some Ad Pundit-style analysis:


I give AOL credit for acknowledging how most people felt about getting those CDs in the mail.  But deep down, don't you kind of miss them?



That is certainly an impressive piece of artwork.  But did AOL provide CDs in all those colors, or did they have to supplement the fish with other CDs?  Why isn't this commercial answering these important questions?

Look honey!  There's a creepy little Jewish man in our house!


Before this couple could waste their AOL CD (As if there wouldn't be another one in the mail tomorrow), Jerry Stiller shows up to set them straight.  The couple seems quite impressed that Jerry is in their home.  Then again, it doesn't seem to be too hard to impress these people.

For instance, they sure seem impressed by the fact that AOL has introduced new features.


Please....tell us more.
 
How does the woman react when she hears that there's a 90 day money back guarantee?  Let's just say that it's obvious that this little lady hasn't been so excited in years.

We must have the AOL now!

They get a good laugh when Jerry suggests using a Snoop Dogg CD in the fish instead.

What a kidder!  Everyone knows that rap music is the work of the devil!
But someone isn't quite amused...Snoop Dogg is in the hizzouse!

Now wait just one minizzle!
Hilarity ensues.

Oh look, Honey.  There's a black man in our house.  Call the police!
 
Rating - 4 TVs - I do enjoy me some good 90's nostalgia.  And this commercial features AOL CDs, Jerry Stiller, and Snoop Dogg. It doesn't get much more 90's than that.