The Ad Pundit: KFC - Lackluster Party

Before the big game, I wanted to give you one last retro Super Bowl ad. This one is from 2002 and features Jason Alexander.

Alexander stops by a Super Bowl party, and comments on how lackluster it is.

Well isn't he just Johnny Party Snob? You'd think that a famous actor would have something better to do than show up at random Super Bowl parties and make fun of them.

Then again, he does have a point. That party doesn't look especially exciting.

Alexander implies that the reason the party is subpar is because of the food they're eating. I'd say the reason that the party sucks is because it's just four dudes sitting on the couch.

Now, I understand that watching football is a guy thing. We don't necessarily want the women around to get in the way and ask stupid questions like, "You mean the coaches are brothers? Oh that's so cute!"

(By the way, you KNOW there are going to be people who say something like that on Sunday. When they do, try to limit the eye rolling.)

But come on, this is the Super Bowl! We have seventeen weeks of the regular season to be into the games. Unless you really care about one of the teams, the Super Bowl should be about socializing, food, and commercials.

And for a group of guys who wanted to watch the game together, they don't seem to be too into it. Maybe it's a lousy game, but these guys aren't talking to each other, and they barely even seem to be paying attention.

I suspect that these guys aren't actually friends. I'm guessing that their wives or kids are friends, and so their wives forced them all to get together to watch the game, even though they'd probably be somehwere - anywhere - else.

The mood changes in a hurry thanks to the arrival of former NFL stars Jim McMahon and William "The Refrigerator" Perry. The two former Philadelphia Eagles are ready to party, and they brought along some KFC Honey BBQ Wings!

KFC wants us to believe that the wings are the reason for the party's turnaround. But I'm willing to bet that just about any party would be improved by having two NFL players randomly show up.

It wouldn't really matter what kind of food they brought. They could bring nothing but a platter of corn and Doritos, and I'd still think it was pretty awesome.

If KFC really wanted to show how good their product was, they wouldn't have had two former NFL stars bring the wings. They would have had the KFC wings delivered by two people who most guys wouldn't want to watch the game with.

For instance, why not have the wings delivered by Rosie O'Donnell and Fran Drescher? If the party still became good, then I'd believe that the wings can truly make a party awesome.