We're supposed to believe that Doritos taste so good that by using them as a bribe, the dog is able to buy the man's silence.
But I don't think that the Doritos are what's keeping the man from snitching on the dog. I think the man remains silent because he is deathly afraid of the dog.
His fear is probably well founded, as this is obviously not an ordinary dog. Not only is the dog quite large, but he seems to be able to move with great speed and stealth. Look at the way he seems to appear directly in front of the man. You wouldn't expect a dog of that size to be able to sneak up on the man like that.
And perhaps most importantly, the dog is able to write notes in English. This is far beyond the capabilities of most canines.
So we have a super-intelligent, super-fast dog with no qualms about murder. Yeah, I'd say the man has good reason to be scared of the dog. If I were him, I'd probably keep my mouth shut too.
Rating: 2.5 TVs - Doritos seems to be saying that they're the preferred snack chip of intelligent, murderous dogs and the people they threaten. But the commercial doesn't give any indication if the rest of us will enjoy them too. 
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