He sees this as a golden opportunity. He knows that if he lends her some milk, then she will be forever beholden to him, and he will be richly rewarded.
But there is a problem: He doesn't have any milk!
Was he really surprised that he didn't have any milk in the fridge? From what we can tell, this guy doesn't exactly keep his fridge well stocked. All he seems to have in there are some Chinese leftovers and a beer. You'd think that with that little in the fridge, he'd have a good idea of whether or not he had any milk.
But that isn't going to deter him. He is going to get his neighbor some milk no matter what it takes!
Considering that this commercial is supposed to be for Just For Men, it isn't made especially clear if he went to the store with the Just For Men in mind, or if it was an afterthought while he was already out getting milk. If you think about it, this is really more of a commercial for milk.
I also have to wonder if the Just For Men is a wasted purchase. I'm guessing that he's encountered his neighbor before, so she knows that he has gray hair. Is his brown hair going to be that much of an attraction if she knows that it is dyed?
Regardless of his hair intentions, he knows that he's going to accomplish nothing without milk, so he quickly springs into action. With a mighty leap off the balcony, he lands on a passing truck, and is on his way to the store.
I wonder if he thought this all the way through. How exactly does he plan to get to the store, complete his purchase, return home, and dye his hair in a reasonable amount of time? While hitching a ride on the truck surely saved some time, I'd have to think the entire process would take at least ten minutes. He must have faith that his neighbor REALLY wants milk to wait at the door for that long.
It works in his favor that this particular store has the world's largest Just For Men display. You'd think a store like might carry a few boxes, but they seem to have an entire aisle dedicated to the product.
As it turns out, he was correct that time wasn't a huge concern. Neighbor lady is either extremely patient, or else she is dead set on making pancakes, and for some reason, she has decided that this guy is her only hope. The only sign she gives that this is taking longer than she expected is a little bit of anxious swaying and an attempt to look into the peephole.
Finally, he opens the door and presents her with the milk. And she certainly likes what she sees. She is so impressed by his newly dyed hair that she doesn't even ask him why it took over ten minutes to get some milk out of the fridge. Instead, she offers him some pancakes.
Based on the look she gives him, I have to assume that "pancakes" is just a code word for "sex."
My biggest question about the commercial: How the hell does he get back into his apartment?
His apartment is clearly a few stories off the ground, and while gravity will assist him in getting down to the street, that isn't going to be much help in getting back inside.
It took me a little while, but I finally figured it out: This is actually Peter Parker!
Look at the way he was able to jump onto the moving truck and then swing his way off via the lamp post. Most normal humans would have some difficulty with those maneuvers, but it would be no problem for Spider-Man.
Once he returned home, he was able to simply climb the side of his building and sneak back into his apartment without her being any wiser.
Rating: 3 TVs - Until I realized that this commercial starred Spider-Man, I wasn't a huge fan. But once I figured it out, I liked it a lot more, because Spider-Man is awesome.
