I get the point they're trying to make here. Adults have different tastes than children, so the more exotic pizzas preferred by parents may not sit well with their children. Parents are left with the choice of either only eating plain pizza, purchasing multiple pizzas, or listen to a lot of complaining.
As someone who will generally only eat plain cheese pizza, I can appreciate this problem. I'm sure my "I don't want stuff on my pizza" stance can be frustrating to others.
By the way, putting a topping on half of the pizza is not a good compromise in these situations. If you put the topping on half of the pizza, then the entire pizza is going to taste like the topping. That's the way it is, and if you try to say otherwise, then you're full of crap.
But for people who feel that they can't ever enjoy a specialty pizza again due to the pickiness of their children, this Domino's deal should be perfect, right?
That may be true, but this commercial is probably doomed for failure, and if Domino's had studied their commercial history, they would know why.
In May 1996, McDonalds released the Arch Deluxe sandwich. This was a "mature" hamburger that would cater to the more sophisticated tastes of adults. The ads for the product showed children being repulsed by the burgers, implying that children wouldn't appreciate its finer ingredients and more exotic taste.
Here's one of their commercials. As an added bonus, it features children rapping!
The ad campaign was a huge failure. Apparently, it isn't a good idea to show people being repulsed by the product that you are attempting to sell. It tends to turn people away.
That said, the Domino's commercial does have a few highlights:
- That play room looks awesome! Is this at a day care somewhere? If so, I think I need to enroll my daughter there.
- I like how the kid uses the bullhorn to say "No." This kid is obviously not messing around. He really doesn't want this pizza. I do wonder why a day care would have a bullhorn lying around for the children to use. That seems like a bad idea.
- And finally, at the end of the commercial, sitting on the "Oh Yes We Did" easel is a doll of the Noid! For those of you who are too young to remember the Noid, here's some history: http://en.wikipedia.org/wiki/Noid
Rating: 2 TVs - The bullhorn and Noid prevent this from being a complete failure, but it amazes me that people can repeat the same mistakes.
