In the days leading up to this year's big game, I'll be taking a look back at commercials from past Super Bowls.
Since I covered 2011's commercials rather extensively last year, I'll start out by looking at an ad from 2010. This one is from Snickers and stars Betty White:
We start off watching a football game in which one of the players is not having a good game.
Apparently his hunger has caused him to transform into Betty White.
Personally, I'd be pretty excited if one of my teammates transformed into Betty White. She's one funny lady, and I can only imagine that having her at the football game would make it that much more memorable.
But Betty - or "Mike" as they call him - is not being appreciated by his teammates. In fact, they seem to be downright mad at him.
I can understand that Betty White might not be the best player out there, but the others should have recognized this long ago, and dealt with it accordingly.
In most pickup games, talent levels can vary greatly. Some players aren't going to be as good as others, and most people accept this. Once the weaker players are identified, those players typically don't get the ball as much. And if there is an effort to get those weaker players involved, expectations are usually lessened.
In other words, if a guy sucks, and you throw him the ball, you shouldn't get too upset when he doesn't catch it.
So they shouldn't have expected Betty to have caught the ball. And they certainly shouldn't have gotten so upset with him considering how off target the pass appears to be. That would have been an amazing catch had he made it.
It feels like there's something else going on here.
Look at how Betty is laid out by the defender. It seemed as if the defender could have intercepted the ball, but instead chose to deliver a big hit.
I think it is very telling that none of Betty's teammates got upset by what appeared to be a cheap shot. In the NFL, that hit probably would have resulted in a fifteen yard penalty.
You'd expect his teammates to be angry about the hit or at least check to see if he was hurt. But none of them even seem to care. They just yell at him for not catching the ball.
It seems clear that none of the other players like this guy, and it has nothing to do with him turning into Betty White.
I think the real cause for their dislike is sitting in the bleachers.
Mike was probably once a fun guy. He could be counted on to hang out with the guys and have a good time.
Now? He's just a whipped loser who can't go anywhere without bringing his girlfriend along.
You know what most guys enjoy when they're arguing with their friends? When their significant others interject themselves into the argument and feed them candy bars.
Yeah, THAT would have gone over well.
Mike should have been spending the rest of the game listening to taunts from the others. They should have been referring to him as "baby," and asking if he "needed a candy bar from mommy," or if he'd like to have his girlfriend sub in for him.
This probably isn't the first time this has happened, so they don't even bother anymore. Instead, they just try their best to get him to quit.
It's very possible that the QB might intentionally be throwing those balls to him in hopes that he'll get knocked out of the game. And the defense is probably hitting him with impunity, knowing that the guy won't retaliate with his girlfriend present.
Everything is supposedly better after he eats a Snickers. But in my opinion, things have gotten much worse.
I can see some advantages in being Betty White. But after he eats the Snickers, he's still whipped by his girlfriend, his friends still hate him, and now he looks and acts like a douche.
After playing like crap all game, he really has the nerve to shout "I'm open?" Who screams "I'm open!" anyway? What a tool.
The commercial's conclusion raises a very important question as well: Why would you make Abe Vigoda your quarterback?
He's 91 years old! They didn't have anyone else who could play QB?
Rating: 1.5 TVs - This commercial is saying that by eating Snickers, you'll transform from a beloved actress into a whipped douche bag. Is that really the message that Snickers wants to send?
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