Wednesday, February 8, 2012

Chevrolet - Happy Grad

The next commercial from the Super Bowl to be reviewed is Happy Grad from Chevrolet:


At first, this appears to be just a big misunderstanding.

But upon closer inspection, I think that it was only natural for the grad to get the wrong impression.  I believe that the parents, and possibly the neighbor, have conspired to intentionally deceive their son.

Look at the evidence:
  • If I'm blindfolded before receiving a gift, my expectations are raised.  I would expect to see an expensive gift like a new car.  Is a mini-fridge really a blindfold worthy gift?
  • Why did they give him the mini-fridge in the yard?  They could have easily brought it into the house.
  • Why did the neighbor park his car in front of their house?  He didn't have a driveway, or there weren't any spots in front of his house?  Based on the neighbor's reaction, it seems possible that he was not actually in on it.  That might have been the most convenient spot for him to park, and he was just an innocent pawn in the parents' scheme.
  • Here's the most obvious tell: When the mother brings him outside, she could have brought him directly in front of the mini-fridge.  Instead, she placed him so that the first thing he saw would be the car.
It seems clear that this "mix-up" was in fact a deliberate attempt by the parents to mess with their son's mind.  They may look worried as he is celebrating his "gift," but they're probably enjoying every last second of it, as they await the inevitable heartbreak that he is soon to suffer.

And while I'm sure he'll be upset at first, eventually the graduate will come to realize that he's better off with the mini-fridge.

I assume that he'll be heading off to college in the Fall.  Having a car on campus, especially as a freshman, can be a real hassle.  Parking is usually limited, and he'll probably grow tired of people always asking him for a ride.

On the other hand, that mini fridge will probably prove very useful for his dorm room.

And as for the girlfriend who wants to marry him just because he got a new car?  Yeah, that relationship probably isn't going to last a month once he goes away to college.

Rating - 4 TVs - I can only assume that as my daughter grows up, I'll look for every chance to mess with her mind.  I just hope that one day, an opportunity this great arises.

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