Monday, December 24, 2012

Acura - Season of Reason: Bette Midler

In Acura's Season of Reason commercial, a caroller hires Bette Midler to join his family's efforts:




The man seems shocked when Midler doesn't stick to the script.

But really, what did he expect?  He hired Bette Midler!  Did he expect she was just going to be a member of the chorus?  Isn't that kind of a waste of her talents?  If you hire Bette Midler to help out with your carolling, don't you do so with the expectation that she is going to be the star attraction?

Also, didn't he take a look at her outfit before they started?  This clearly isn't a woman who wants to simply be part of the crowd.

I'm not sure why the man at the door seems so put off by Midler's carolling.  He's got Bette Midler singing at his door and yet he looks disappointed?  Was he really looking forward to a bunch of locals belting out an off key version of Silent Night?  I'd say this is a major upgrade.

Maybe this explains why Midler was hired in the first place.  People in this town evidently have insanely high standards for their Christmas carolling.  It seems that if you want to impress people, you've got to pay for professional help.  And even that is no guarantee of success.
Rating - 2 TVs - I'd say hiring Midler to spice up the carolling was a wise move.  But he clearly went in with the wrong expectations.  If he wanted a background singer, I'm sure he could have found one.  Instead, he hired a star, so he should have expected a star-type performance.

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