I guess we're supposed to be moved because Eminem is showing pride in his hometown. And if Eminem can show pride in Detroit, we should all show pride in Detroit. And nothing says "Detroit pride" like driving a Chrysler.
Basically, they're trying to tell us that if we don't buy the Chrysler 200, we're un-American.
Is it just me, or would Eminem's message have more impact if we hadn't seen a cartoon version of him promoting Lipton iced tea earlier in the game?
Do you think he mentioned this fact to Chrysler? "Hey guys, I know you're paying me a ton to be in your commercial, but just to let you know, I'll also be doing an ad for Lipton in which I kind of kill my credibility."
If not, I would have loved to see the look on their executives' faces as they anticipated seeing their ad, only to see them become crestfallen upon watching cartoon Eminem tell us how brisk Lipton iced tea is.
He should have just gone the full mile and worn the Alf shirt.
So now, the reaction that many of us had to the ad isn't "We should all buy a Chrysler!" but rather, "Wow, Eminem really sold out."
Assuming we hadn't just watch cartoon Eminem whore himself out earlier, the commercial might have worked really well. It is clearly trying to be "epic," and for the most part it succeeds. "Lose Yourself" works well in building the mood of the commercial, and the "Imported from Detroit" tagline brings the message home.
Rating: 3 TVs - A good commercial, ruined by circumstances.
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