Thursday, February 10, 2011

Super Bowl: Suzuki

This may be my last full Super Bowl ad review before I do a quick round up of some leftover ads tomorrow.

Here is the ad for the Suzuki Kizashi:

At the beginning of the commercial, we see a man driving his Suzuki down a snow covered road.  I'd like to give this guy credit for his driving skills.  Living in the DC area, most of my fellow motorists do not know how to handle driving in wintery conditions.  Faced with this scenario, most of them would just stomp heavily on the brake and skid out.

This guy clearly knows how to drive in the snow.  The key is to not overreact, and from the look of things, this guy isn't fazed by much.  He comes under seige by an army of demonic snowmen, and yet he doesn't panic. 

Let me repeat that: He comes under seige by an army of demonic snowmen and he doesn't panic.  And look at the way those snowmen were moving!  This was not some leisurely chase.  They were definitely coming for him.

Although if we take a closer look, he does seem to make a questionable decision in the face of the snowman attack.  He swerves to avoid the snowballs, but I have to wonder if that was really necessary.  Wouldn't it have been a better strategy to simply concentrate on staying on the road?

We've already seen the car get hit by a few of the snowballs early on and it doesn't seem to suffer any damage.  Yet, if he were to swerve off the road and crash, then he might be faced with some real danger.

Still, I guess I can forgive a little bit of nervousness in this situation.  I'm assuming he doesn't get attacked by living snowmen all that often.

Ultimately, he gets away, but I think that had more to do with the poor strategy emplyed by the snowmen rather than any special abilities of his car.  If you notice, the snowmen choose to surround him right as he comes to a side path, allowing him to get off the road.

Why didn't the snowmen in front of him wait further back?  He still might have turned off the main road, but they would have been able to continue their pursuit.  And as we saw, the snowmen can move faster than the car.

Come to think of it, is that such a good message for Suzuki to be sending?  "This car does not move as fast as demon snowmen."

Regardless, the guy might have escaped from this attack, but is he truly safe?  Are we to believe that this was just an isolated incident of snowmen rebelling against their human creators?  Isn't it more likely that these unholy creatures are a product of the apocalypse?

What happens when the car finally runs out of gas?  Hopefully he'll have made it to a warmer climate where he won't fear snowmen, but I'm sure there will be other demonic creatures lurking. 

There's a good chance that those creatures will attack him with something much more substantial than just snowballs.  Wouldn't he better suited with an SUV that might be able to store supplies and withstand some damage?

Come to think of it, if he had a Hummer or something like that, couldn't he have just run over the snowmen and been done with it?
Rating: 3.5 TVs - Demonic snowmen are kind of cool, and I like seeing someone actually be able to drive well in the snow.  But still, I am left with the impression that the Kizashi truly isn't the best car for this situation.

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